Basic Meta Ads Setup

Overview — Meta Ads Setup

Basic Meta Ads Setup is a digital marketing setup service for creating a basic advertising campaign on Facebook and Instagram through Meta Ads Manager. The service includes one campaign, campaign objective setup, up to two initial audiences, ad set structure, up to 3 ad copy variations, and guidance for images or videos. It is suitable for stores, local businesses, and digital service providers that want a clear initial campaign setup without monthly management, full creative production, or guaranteed advertising results.

Who Is This For?

• Small businesses preparing to run Facebook or Instagram ads.

• Local service providers that need a basic Meta Ads campaign setup.

• Online stores that want an initial campaign structure for a specific offer.

• Digital service businesses testing paid social advertising.

• Startups that need campaign setup before internal review or launch.

• Business owners who have ad materials but need help organizing the campaign.

What You Will Receive

• Setup of one basic Meta Ads campaign.

• Campaign objective configuration based on the agreed goal.

• Up to two initial audience setups.

• One ad set structure.

• Up to 3 ad copy variations.

• Basic creative guidance for images or videos.

• Campaign prepared for client review or launch.

• Basic setup notes where useful.

• Final version after the included revision round.

Workflow

1. The client places the order and provides Meta Ads account access, Facebook page access, campaign goal, offer details, target audience, and available ad materials.

2. The provided information is reviewed to confirm the campaign objective, audience direction, and setup scope.

3. The campaign goal, available assets, target location, budget direction, and launch preference are clarified before setup.

4. One basic Meta Ads campaign is created in the agreed ad account.

5. The campaign objective is selected based on the client’s stated goal.

6. Up to two initial audiences are configured.

7. One ad set is created with basic targeting and budget settings based on client input.

8. Up to 3 ad copy variations are written and added where suitable.

9. Creative guidance is provided for the images or videos used in the ads.

10. The campaign is prepared for review or launch.

11. Included revisions are applied according to the revision policy.

12. The final campaign setup is delivered.

Important Notes

• The timeline starts after receiving all required access, campaign details, audience information, budget direction, and ad materials from the client.

• This service includes setup for one basic Meta Ads campaign only.

• Advertising budget is not included in the service price.

• Full image design, video editing, creative production, and monthly management are not included.

• Pixel setup, conversion tracking, catalog setup, and advanced event configuration are not included unless agreed separately.

• The campaign can be prepared for review or launch depending on account readiness and client approval.

• Meta ad approval depends on Meta policies, account status, landing page quality, creative content, and industry restrictions.

• This service does not guarantee sales, leads, reach, engagement, conversions, or campaign approval.

• Ongoing optimization after launch is not included.

• If the campaign requires multiple products, advanced funnels, retargeting, catalog ads, or tracking setup, additional scope may be required.

What’s Included

• Setup of one basic Meta Ads campaign.

• Campaign objective setup.

• One ad set structure.

• Up to two initial audiences.

• Basic location and demographic targeting.

• Up to 3 ad copy variations.

• Creative guidance for images or videos.

• Budget setting based on client-provided budget.

• Campaign prepared for review or launch.

• Basic setup notes where useful.

• One revision round within the agreed scope.

What’s Not Included

• Advertising budget.

• Monthly campaign management.

• Ongoing optimization.

• Daily monitoring.

• Full ad creative design.

• Video editing or production.

• Photography or product shoot.

• Meta Pixel setup unless agreed separately.

• Conversion API setup.

• Advanced tracking configuration.

• Catalog or shop setup.

• Retargeting funnel setup.

• Landing page design or development.

• Full campaign strategy.

• Advanced audience research.

• Performance reporting.

• Guaranteed sales, leads, reach, engagement, or conversions.

• Unlimited revisions.

Requirements From Client

• Meta Ads Manager access.

• Facebook page access.

• Instagram account access if ads will run on Instagram.

• Campaign goal.

• Product, service, or offer details.

• Target audience description.

• Target location.

• Preferred campaign budget.

• Website URL, landing page URL, WhatsApp link, or destination link.

• Available ad images, videos, or creative assets.

• Brand guidelines if available.

• Preferred tone of voice for ad copy.

• Any claims, words, or offers that must be avoided.

• Competitors or reference ads if available.

• Confirmation of whether the campaign should be prepared for review or launched after approval.

Deliverables

• One basic Meta Ads campaign setup.

• Campaign objective configured.

• One ad set structure.

• Up to two initial audiences.

• Up to 3 ad copy variations.

• Creative guidance for images or videos.

• Campaign ready for client review or launch.

• Basic setup notes where useful.

• Final version after the included revision round.

Timeline

The delivery timeline is 4–6 business days. The timeline starts after receiving all required materials and access from the client, including Meta Ads account access, Facebook page access, Instagram access if needed, campaign goal, target audience, budget direction, destination link, and ad materials. Delays in providing access, assets, clarification, billing readiness, or approvals may affect the delivery date.

Revision Policy

• This service includes one revision round, unless otherwise agreed before starting.

• What counts as a revision:

  • Minor adjustment to ad copy within the original offer.

  • Adjusting audience details based on provided clarification.

  • Updating target location or basic targeting settings.

  • Refining campaign objective if the original goal was clarified before launch.

  • Minor adjustment to budget settings based on client input.

  • Updating creative guidance for the provided ad materials.

• What does not count as a revision and may require an additional cost:

  • Creating an additional campaign.

  • Adding more than two audiences.

  • Adding multiple ad sets beyond the included scope.

  • Writing more than 3 ad copy variations.

  • Changing the offer or campaign direction after setup.

  • Designing images or editing videos.

  • Setting up Meta Pixel or advanced tracking.

  • Creating retargeting campaigns.

  • Managing or optimizing the campaign after launch.

  • Preparing performance reports.

  • Handling policy appeals or account restrictions.

  • Requesting unlimited revisions.

Deliverables

• Final basic Meta Ads campaign setup.

• One campaign with one ad set.

• Up to two initial audiences.

• Up to 3 ad copy variations.

• Basic creative guidance.

• Campaign prepared for review or launch.

• Basic setup notes where useful.

• Final version after the included revision round.

You may also be interested in: Basic Meta Ads Setup and Custom Event Tracking Setup.

Usage Rights

The client receives commercial usage rights to use the completed Meta Ads campaign setup within their own Meta Ads account for their business, store, service, or approved offer. The client may review, edit, pause, launch, or manage the campaign after delivery. Meta platforms, advertising policies, account access, billing, ad approval, and ad delivery remain subject to Meta’s terms, platform rules, and account requirements.

For further reading, visit HubSpot Blog.

Professional Disclaimer

This service provides a basic Meta Ads campaign setup based on the client’s account access, campaign goal, audience details, offer, budget direction, and ad materials. It does not include advertising spend, full creative production, Meta Pixel setup by default, monthly management, ongoing optimization, or guaranteed sales, leads, reach, engagement, conversions, or ad approval. Campaign performance may vary depending on budget, offer relevance, audience fit, creative quality, landing page experience, competition, timing, and platform policies.